Context
The ICO has announced that it has fined The ICO has fined Elderly Aids Ltd (EAL) £190,000 for bombarding people with the very nuisance calls it claimed to protect them from. The ICO has also published the Monetary Penalty Notice issued to EAL, and has served EAL with an Enforcement Notice.
Key points to note and next actions
- The company deliberately targeted elderly people to promote call-blocking devices, claiming they were trying to protect them from nuisance calls.
- EAL made 758,053 unsolicited direct marketing calls to people registered with the Telephone Preference Service (TPS) between May 2024 and February 2025, with 20 complaints made to the ICO and TPS during this period.
- The complaints revealed that EAL’s callers were aggressive, misleading, and often failed to identify themselves. One complainant said: “overcharging for call blocking services that they aren’t authorised to sell – my father was persuaded to sign up to pay £139 upfront and a £6.99 monthly fee.”
- Throughout the ICO’s investigation, EAL repeatedly ignored requests for information and continued making unsolicited calls which let to further complaints. The company also attempted to strike itself off the Companies House register once it became aware it was under scrutiny and is now registered at a default address.