| Link(s): | News – ASA | CAP |
Context
In another ‘Insights’ update, the ASA has highlighted two news articles which resonate with financial promotions requirements: price comparisons and ‘free trials’. The guidance in the two articles can be viewed in the context of insurance pricing claims, and offering free products.
Key points to note
- In its price comparison article the ASA reminds firms that there are a number of key areas to be aware of and consider, including like-for-like comparisons, product history and what the market for the product looks like.
- In its free trials article, the ASA explores whether consumers may be more open to taking advantage of ‘free’ offers against the backdrop of increasing costs of living. The ASA reminds firms and marketers that they should always make very clear the details of the arrangement that the customer is entering into. For example, always ensure that significant conditions are included upfront and are not hidden away in small-print or on another page.
Next actions
None – for information and awareness.