Context
Artificial intelligence is transforming how ads are created, styled and delivered – but when it comes to compliance, there’s no shortcut, no cheat code, and no “auto‑fix” button. Whether you’re experimenting with generative imagery, deploying automated ad platforms, or tempted to plug a celebrity likeness into your next campaign, the CAP Code still applies.
Key points to note and next actions
The article sets out useful guidance advertisers and marketing teams need to know before they compile, render or deploy AI‑generated content. The guidance is set out under four headings:
- The CAP Code is media‑neutral – no exceptions, no escape keys
- Deepfakes don’t get a free pass on being misleading or using endorsements
- AI bias isn’t just a tech problem – it’s a compliance problem
- Automated campaigns don’t remove responsibility