| Link(s): | Rulings – ASA | CAP |
Context
The ASA has published details of three ‘upheld’ rulings against claims management firms, CC Response NW Ltd, Exclusive Law Ltd, and iRevolution Claims Ltd. All three firms “…failed to make the nature of their service clear, misleadingly implied there was no cost to consumers.” These rulings form part of a wider piece of work on misleading ads for accident claims management companies.
Key points to note and next actions
- CC response NW Ltd was subject to an investigation about two issues, both of which were upheld. In addition to the issues noted above, the firm also made misleading claims in relation to potential savings.
- Exclusive Law Ltd was subject to an investigation about three issues, all of which were upheld. In addition to the issues noted above, the firm also irresponsibly discouraged consumers from approaching their insurance provider. It also misleadingly implied that Citizens Advice endorsed services such as those provided by the firm.
- iRevolution Claims Ltd was subject to an investigation into the issues noted above.