Context
The ICO has fined two companies £225,000 in total for sending millions of unsolicited marketing messages in breach of the law.
Key points to note and next actions
- Allay Claims Ltd, based in Newcastle-upon-Tyne, has been fined £120,000 for sending more than 4 million unlawful marketing text messages between February 2023 and February 2024. The messages promoted PPI tax refund services and were sent without valid consent or compliance with the rules on the ‘soft opt-in’ exemption.
- ZMLUK Limited (formerly Zuru Media Ltd), based in Bristol, has been fined £105,000 for sending over 67 million marketing emails between January and July 2023 without valid consent. The emails promoted a range of products and services using data sourced from third parties, where people were not given clear and informed choices about receiving marketing.