Context
The Information Commissioner’s Office (ICO) has fined It’s OK Ltd £200,000 for what it called a “sustained and exploitative campaign” of nuisance calls.
Key points to note
It’s OK Ltd have been found to have made 1,752,149 nuisance calls over the period 1st July 2019 to 1st June 2020 to people registered with the Telephone Preference Service (TPS), representing an average of over three calls every minute. It is against the law to make a live marketing call to anyone who is registered with the TPS, unless they have told the specific organisation that they do not object to receiving calls from them.
Some complaints received by the ICO suggested that the company would attempt to mislead individuals that their white good warranties had expired and encourage them to pay for services they may not have needed. The ICO’s investigation also found evidence to suggest that It’s OK Ltd were potentially targeting elderly individuals.
Andy Curry, ICO Head of Investigations, said “The actions of this company represented a sustained and exploitative campaign potentially targeting the most vulnerable. Pressure tactics, misleading statements and contacting individuals who are registered on the TPS is shameful behaviour.”
Next actions
None – for information and awareness.