| Link(s): | MS24/1: Pure Protection Market Study | FCA Pure Protection Market Study: consumer research summary |
Context
The FCA has updated its Pure Protection Market Study web page and has published consumer research quantitative outputs. The consumer research was undertaken by The Big Window following a competitive tender process. It investigates consumers’ perceptions and experiences of buying, holding, and claiming on pure protection products. The FCA will combine these quantitative findings with its qualitative research and publish them in a full consumer research report alongside its interim report.
Key points to note and next actions
- The FCA expects to publish its interim report at the beginning of 2026.
- The research findings include ‘key take-out’ commentary in relation to the landscape; triggers, needs, and cover; the sales process (last 12 months); and maintaining engagement.
- The report provides data and commentary on:
- Product holdings and reviews.
- Knowledge and understanding of cover and key product features – generally and by product.
- Triggers/behaviour prior to purchase.
- The sales process.
- Choosing a policy & provider.
- Reflecting on choices
- Spotlight on vulnerability