Context
The ASA has published its Annual Report for 2024, which highlights its transformational work into a preventative and proactive regulator.
Key points to note and next actions
- In 2024, nearly 34,000 adverts were amended or withdrawn following ASA intervention. 84% of these related to claims being made on company websites or social media accounts.
- There were nearly 38,000 complaints about 24,000 adverts. Online adverts continue to be the most complained about media, followed by television advertising.
- The ASA has continued to prioritise the protection of vulnerable customers, taking action on issues which were causing harm including adverts which encouraged excessive spending through the use of credit, and adverts which encouraged consumers to take out borrowing to fund Christmas or other sales related spending.
- The ASA’s work aligns to the FCA’s objectives of driving competition and boosting the economy, which is good for people, society and business.