| Link(s): | ASA creates resource especially tailored for small businesses – ASA | CAP Advice for small businesses – ASA | CAP |
Context
The ASA has brought together a collection of resources tailored to helping small businesses better understand and follow the advertising rules.
From Brexit, to the pandemic, to the cost of living crisis; it’s been a real period of change for businesses in the UK. The ASA knows that companies are keen to advertise to potential customers while wanting to ensure that they’re following the rules and being informative, helpful and honest about their products and services. As the ad regulator, it wants to provide the tools small businesses need to get their messages out while avoiding getting it wrong.
Key points to note
In 2022, around 4/5 of ads that the ASA had amended or withdrawn related to organic (non-paid-for) ads on social media from small businesses and sole traders. That’s why it has brought together a collection of materials to help businesses know what the ad rules are and how best to follow them. The advice pages are specifically designed with small businesses in mind to provide the most up to date, relevant advice.
Topics include how to avoid misleading consumers, details on pricing claims and how to responsibly market promotions and competitions.
Next actions
None – for information and awareness.