Context
CAP has published a webpage referring to Rule 2.1 of the CAP Code. This rule requires that marketing communications are obviously identifiable as such. The Code also states that marketing communications must make clear their commercial intent if that is not obvious from the content or context. CAP indicate that it’s never been more important for consumers to know that what they’re looking at is advertising – and for marketers, that means making sure it’s clear before consumers engage with it.
Key points to note
- What is meant by online affiliate marketing?
- This is a type of performance-based marketing where an ‘affiliate’ places ads, promotional codes, or links which direct consumers towards a company website.
- Make sure your affiliate ads are obviously identifiable as ads.
- Don’t forget to take care with the content.
Next actions
None – for information and awareness.