| Link(s): | FCA bans CMC’s misleading adverts | FCA First supervisory notice 2026: Conclusive Financial Limited |
Context
The FCA has published details of a First Supervisory Notice it issued on 20 March 2026 to Conclusive Financial Ltd (Conclusive), a claims management company, which also trades as PCP Refunds. Conclusive was required to remove its advertising and update or take down its website until it complied with the FCA’s rules. Conclusive has since removed the banned adverts. All firms should take note of the issues involved in this case (unauthorised content, misleading claims, use of the FCA logo, and a lack of clarity about fees).
Key points to note and next actions
- Adverts which used edited, unauthorised clips of Martin Lewis to make misleading claims about average motor finance compensation, and used the FCA logo without permission, have been banned by the FCA.
- The FCA was also concerned that some of the firm’s adverts stated consumers would receive £1,846 on average for compensation for motor finance claims, with no explanation of how they reached this figure.
- Conclusive also promoted a ‘No Win, No Fee’ service on its websites, without a proper explanation of the fees, including any exit fees, people would be charged. It did not tell consumers that they could make claims for free to their lender or to the Financial Ombudsman Service without the need to use a CMC.
- Consumers who have engaged with Conclusive, and believe they have been misled by its advertising, should complain directly to Conclusive. If consumers are unhappy with the outcome, they can refer their complaint to FOS.