Context
The ICO has announced fines totaling £495,000 to We Buy Any Car, Sports Direct and Saga that between them sent more than 354 million nuisance messages.
Key points to note
- We Buy Any Car was fined £200,000 for sending more than 191 million emails. The firm also sent 3.6 million nuisance texts. The emails and texts were sent to people who had not provided their consent.
- Saga Services Ltd and Saga Personal Finance were fined £150,000 and £75,000 respectively for instigating more than 157 million emails between them. These companies used data lists of people who had not given the companies permission to contact them.
- Sports Direct has been fined £70,000 for sending 2.5 million emails. The emails were sent as part of a re-engagement campaign with people they had not contacted for some time. They were unable to show any evidence of consent to contact the recipients.
Next actions
We have included this item for information and awareness, but we suggest firms ensure they have the appropriate consent for all marketing campaigns.