| Link(s): | Direct marketing advice generator makes it easy for organisations to comply with the law | ICO Direct marketing advice generator | ICO Marketing | ICO |
Context
The ICO has launched a free online tool to help organisations ensure their direct marketing activities comply with UK law – namely the Privacy and Electronic Communication Regulations (PECR), and the UK GDPR. By using the direct marketing advice generator, small organisations will get relevant marketing compliance advice, tailored to their own direct marketing activities. The tool is important because when firms are planning and delivering direct marketing messages, they must comply with the PECR. Where these activities involve the use of personal information, firms must also comply with the UK GDPR.
Key points to note and next actions
- The tool, which covers e-mail, SMS, direct mail, social media, telemarketing and more, makes it quicker and easier for small organisations to access the right guidance for different types of direct marketing.
- By answering a few simple questions, the tool will bring the relevant guidance together in one place.
- The ICO also highlights its direct marketing guidance.