Context
The takeaway pizza company, Papa Johns (GB) Ltd, has been fined £10,000 by the ICO for sending nuisance marketing messages to customers.
Key points to note
- 168,022 marketing messages were sent by the company without valid consent.
- 15 complaints were received by the ICO in relation to the messages.
- Papa Johns were relying on the “soft opt-in” option for consent – this allows organisations to send electronic marketing messages to customers whose details have been obtained for similar services.
- The ruling was that Papa Johns could not rely upon this option for customers who had placed their orders by telephone as they had not ben given a copy of the Privacy Notice or the option to opt out.
Next actions
Firms should ensure that they have the correct consent for all marketing methods.