| Link(s): ASA-CAP-2020-Annual-Report.pdf |
Context
There is significant crossover between Advertising Standards Authority (ASA) requirements, the Committees for Advertising Practice Code (CAP Code) guidance and FCA requirements in relation to advertising and financial promotions; all require clarity, fairness and that promotions and advertisements are not misleading.
The ASA / CAP 2020 Annual Report reveals how they are transforming the way they regulate to make sure young and vulnerable people are protected from misleading, harmful or irresponsible ads.
Key points to note
- Last year, their work resulted in a record 36,491 ads being amended or withdrawn, a 346% increase on 2019.
- The 2020 report highlights how they are harnessing innovative technology, using data science and working closely with partners to deliver this step change in tackling irresponsible ads at pace and at scale.
- The report also includes case studies on:
- Body image
- Financial detriment
- Protecting children and young people
- Wider societal harms
- Working with online platforms
- Covid and our casework
Next actions
In relation to the general principle of ‘clear, fair and not misleading’, firms may wish to review the high-level commentary within the report.