Context
The ASA has brought together a collection of resources tailored to helping small businesses better understand and follow the advertising rules. It is providing the tools small businesses need to get their messages out while avoiding getting it wrong. In 2022, around 80% of ads that the ASA had amended or withdrawn related to organic (non-paid-for) ads on social media from small businesses and sole traders.
Key points to note
The collection of materials put together by the ASA will help businesses know what the ad rules are and how best to follow them. The advice pages have been specifically designed with small businesses in mind to provide the most up to date, relevant advice. Topics include:
- How to avoid misleading consumers;
- Details on pricing claims; and
- How to responsibly market promotions and competitions.
The ASA will continue to update their small business advice collection over time.
Next actions
None – for information and awareness.